Santa’s Secret Sip and Shop

Get ready for an unforgettable shopping experience at our annual Holiday Market, November 25, 2023 from 10:00–4:00pm, located in the historic Hurley Factory building in scenic New Hartford.
With the building’s permanent artisans, retail stores and an additional 20 local vendors showcasing unique and one-of-a-kind items, you’re sure to find something special.

Fir tree branches spread out on wooden table, decorated with pine cones, red glass ornaments and gold star ornaments.

Holiday Party 2022

Join us for a festive night of merriment, holiday cheer and shopping! Thursday, December 15, 2022 • 4:00–7:00pm. America the Beautiful Country Store 37 Greenwoods Road, New Hartford, CT 06057 Enter our Free Raffle and win a HUGE Chocolate Santa made in Connecticut by Fascia’s Chocolates!

New location, brick building in New Hartford, CT.

The secret’s out… we moved!

While we have loved our time in beautiful Collinsville, we know that in order to better serve our customers we needed to find a larger space to accommodate all that we have to offer! Our new home in New Hartford has 3,500 square feet of display space and easy and accessible parking! The good news …

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Store interior with furniture displays.

Grand Opening Celebration

October 1, 2022! 9 am to 5 pm Many months in the planning, we are beyond excited to say that the day is finally here. Join us for the celebration! Free giveaways, festive offerings & more… Free gifts to the first 20 customers awarded at checkout. We will be serving light appetizers and local libations, …

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Stoneware bowls and crocks, made in Ohio, USA.

Ohio Stoneware, Family-Owned, American Made!

Celebrating over 15 years in business, Ohio Stoneware is a flourishing, family-owned pottery manufacturer located in Zanesville, Ohio. Proud of it’s “American Made” commitment, Ohio Stoneware is one of America’s last remaining commercial pottery manufacturers, operating in what used to be the “Pottery Capital of the World.” Crocks, bowls, bean pots, bakeware, pet bowls… the …

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Classic hardwood bedroom furniture set. Dresser with mirror, bed with headboard, and night table. Made in Amish Country USA.

Everybody deserves a good nights sleep!

Heirloom Hardwood Bedroom Furniture. Given that the average person spends one third of their lifetime sleeping, your bedroom should not be an afterthought when decorating. We can help you create the restful sanctuary you deserve! What is your style? Elegant and classic, soft and country? Maybe you need some more storage… wait until you see …

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yellow and pink flowers

Moving Forward

As we all try and navigate 2021, our focus is to provide our team and our customers the safest environment possible. We welcome you all into our store but require that everyone wear a mask that properly covers your mouth and nose and practice social distancing while in our store. If you prefer to shop …

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bunny wearing face mask

America the Beautiful Country Store COVID-19 announcement

Updated April, 29, 2020 To our valued customers and friends: In response to the World Health Organization’s designation of the Coronavirus as a pandemic, and following the practice of social distancing to help contain the spreading of the virus, we are closing the store temporarily until further notice. We are committed to continue to provide …

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Clip Clop Toys

Featured Artisan, Clip Clop Toys

Clip Clop: the unmistakable sound of a horse drawn carriage pulled down a country road. It’s a sound that hearkens back to a simpler time, a time when children’s toys were not powered by batteries, but by boundless energy and imagination. That thought of a simpler time is what has driven Clip Clop Toys for …

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Meadowbrooke Gourds

Featured Artisan, Meadowbrooke Gourds

This will be our 6th year carrying Meadowbrooke Gourds and they just keep getting better and better. Ben Bear started his crazy journey with two seeds that he found by accident during a trip to New England. These goose neck gourds had a wood like shell that gave Ben, a carpenter by trade, an amazing …

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